Burgas is smaller than Varna, but the area it serves is larger: from Pomorie to Tsarevo, with resorts that for four months hold more people than the city itself. For a building firm, a garage, a medical centre or a shop with delivery that means customers from ten towns searching in different ways: "air conditioning repair Burgas", "dentist Nessebar", "delivery Sunny Beach".
A Burgas site with us has a page for the city and a page for every resort you actually work in, written for it: when the season is, what the properties are, what the apartment owners who come for two weeks search for. When your customers are foreigners, the site is bilingual from day one, with correct hreflang tags so Google shows each person the right language.
The Burgas competition online is smaller than it looks: many businesses have only Facebook, and Google's map decides most of the calls. A correct Google Business Profile plus a fast site with clear prices is often enough here to be among the three businesses people see on their phone.
