Daniel Stoychev
A bespoke small-business website in Bulgaria usually costs between €600 and €3,000 from a studio or freelancer, and between €2,500 and €10,000 from an agency. With us a business site is from €600, an online shop from €1,300, a web application from €3,000, each with a free home page design first. A website is paid for when it is ready and you are happy with it: in one payment or in 4 monthly payments that start then. Online shops and web applications start with a deposit of half the price. Below are the indicative market ranges, what moves the price and exactly how we calculate.
Indicative prices on the Bulgarian market
- Freelancer: €300 to €1,500. Quality varies more than anything else; look at live sites and ask who answers in a year.
- Small studio: €900 to €5,000. Bespoke design, one person or a small team, usually the best value.
- Agency: €2,500 to €15,000 and up. Bigger teams, account managers, often a Sofia premium.
- Online shop or application: €1,500 to €20,000 and up. The price follows complexity: payments, delivery, stock, roles, not the page count.
These ranges are indicative: from the quotes our clients show us and from the prices Google reports for advertising these services in Bulgaria. Use them to sanity-check a quote, not as a price list.
What moves the price
- How many pages, and how many of them are designed individually rather than as variants of one.
- A brochure site, an online shop, or a system with login and roles.
- Bespoke design versus a template.
- Who writes the text and who supplies the photos.
- Connections to other systems: payments, couriers, stock, CRM, calendar.
- A second language, with correct hreflang tags rather than machine translation.
- What happens after launch: hosting, care, updates.
How we price
Our prices are at the lower end of the studio range, because we build by hand in Next.js at over 90 on Google's speed test, and because we carry no account-manager markup: you talk to the person who designs and codes. A business site from €600, an online shop from €1,300, a web application from €3,000. Hosting and care €12 a month. Monthly SEO from €150 a month, for a site we have built, no contract, with the first month free on a new site.
Two things we do differently from most. First, the home page design is free and comes before the quote: you see the direction before you commit. Second, everything is yours: the code, the domain, the hosting and the accounts are in your name from day one, and you can leave whenever you want.
A cheap site is rarely cheap. The businesses that pay twice are the ones that first bought a template that could not be found on Google, and then a site that could.
When a site pays for itself fastest
When your customers check the business online before they ring. A site with a separate page for every service and a linked Google Business Profile brings enquiries beyond referrals. An example: Duffield Removals, a removals firm in Chester and Mid Wales, had 24 enquiries in the first month after the new site against 2 in the month before it.
Questions people ask
How much does a small-business website cost in Bulgaria?
Usually €600 to €3,000 from a studio or freelancer. With us from €600, with a fixed price before we start and a free home page design.
Why do prices vary so much?
Because a "website" can mean five brochure pages or a whole platform with payments. Bespoke design, a shop, integrations and copy move the price, which is why every project is quoted after a conversation.
Do I have to pay everything upfront?
You see the home page first, as a free design. A website is paid for when it is ready and you are happy with it: in one payment or in 4 monthly payments that start then. Online shops and web applications start with a deposit of half the price. There is also a 30-day money-back guarantee.
What are the costs after launch?
Hosting and care €12 a month, the domain (about €30 a year for a .bg), and optional monthly SEO from €150 a month. No lock-in.
Is a cheap template site worth it?
It can be fine to start, but template sites are often slow, look like everyone else and are hard to find on Google. Many businesses pay twice when they replace them.